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Overview
Autodesk is the world's leading design and digital content creation resource. The company, which single handedly created the world market for computer aided drafting on the PC with the inception of AutoCAD, provides software and Internet portal services that reinforce the power of design. Serving the film, broadcast, and multimedia industries, as well as a host of engineering and design disciplines, Autodesk has more than 4 million customers worldwide.
Following the redesign of their identity and online presence, Autodesk needed to create effective branding for their entire line of products, matching the new look and feel. Autodesk wanted their marketing campaign to target the vastly effective medium of the World Wide Web. They decided to create a series of online Flash product overviews that could be translated for their global customer base and also be delivered via CD-ROM. |
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